Lyrics to chosen reconstruction of media text

Kiss me hard before you go
Summertime sadness
I just wanted you to know
That baby you're the best

I got my red dress on tonight
Dancing in the dark in the pale moonlight
Got my hair up real big beauty queen style
High heels off, I'm feeling alive

Oh, my God, I feel it in the air
Telephone wires above all sizzling like your stare
Honey I'm on fire I feel it everywhere
Nothing scares me anymore

Kiss me hard before you go
Summertime sadness
I just wanted you to know
That baby you're the best

I've got that summertime, summertime sadness
S-s-summertime, summertime sadness
Got that summertime, summertime sadness

I'm feelin' electric tonight
Cruising down the coast goin' by 99
Got my bad baby by my heavenly side
Oh if I go, I'll be happy tonight

Oh, my God, I feel it in the air
Telephone wires above all sizzlin' like your stare
Honey I'm on fire I feel it everywhere
Nothing scares me anymore

Kiss me hard before you go
Summertime sadness
I just wanted you to know
That baby you're the best

I've got that summertime, summertime sadness
S-s-summertime, summertime sadness
Got that summertime, summertime sadness

I think I'll miss you forever
Like the stars miss the sun in the morning skies
Late is better than never
Even if you're gone I'm gonna drive, drive

I've got that summertime, summertime sadness
S-s-summertime, summertime sadness
Got that summertime, summertime sadness

Kiss me hard before you go
Summer time sadness
I just wanted you to know
That baby you're the best

I've got that summertime, summertime sadness
S-s-summertime, summertime sadness
Got that summertime, summertime sadness

Production Plan

Monday 1st October

12:40 - Iona, Shannon, Sophie and Jasmine meet to start recording in near by park.

Wednesday 3rd October

10:20 - Iona, Shannon, Sophie, Rhona, Jasmine meet to finish off the filming.

Friday 5th October

1:40 - All meet and start editing.

Deconstruction and Reconstruction of a Media Text

Shoot 30seconds of 1 minute storyboard.


Iona Gladwin - Cast, Editor
Sophie Fitzmaurice - Producer, Director
Jasmine Davies - Camera
Shannon Sutton - Camera Editor
Rhona Drake - Editor


Props and Setting - Park/Forrest containing trees - White flowing dress

Lyrics of my chosen song

Roll away your stone, I'll roll away mine

Together we can see what we will find

Don't leave me alone at this time

For I am afraid of what I will discover inside

Cause you told me that I would find a hole

Within the fragile substance of my soul

And I have filled this void with things unreal

And all the while my character it steals

Darkness is a harsh term don't you think?

And yet it dominates the things I see

It seems that all my bridges have been burnt

But you say that's exactly how this grace thing works

It's not the long walk home that will change this heart

But the welcome I receive with the restart

Darkness is a harsh term don't you think?

And yet it dominates the things I see

Darkness is a harsh term don't you think?

And yet it dominates the things I've seen

Stars hide your fires

These here are my desires

And I won't give them up to you this time around

And so I'll be found

With my stake stuck in the ground

Marking the territory of this newly impassioned soul

But you, you've gone too far this time

You have neither reason nor rhyme

With which to take this soul that is so rightfully mine

Skills Development Essay

I chose AS Media Studies to explore many creative possibilities, which is how I came to choosing my chosen briefs.

As part of my AS Foundation Portfolio media production work I created a front page, contents and double page spread of a new music magazine, using all original images and text, produced by myself with a minimum of four images taking into consideration the specific conventions of existing music magazines.

I researched my selected brief by analysing past magazines that I found on the internet or had myself. By doing this a number of times I identified the conventions of my selected music magazine genre. Once I have identified the codes and conventions of the music magazine relating to my chosen genre, which were modern indie, rock, classic indie and Americana, I began to look at how to create the production of the brief. I knew that it was important to use many creative and positive original images to make my music magazine stand out. I used the simple ‘market research’ approach by researching into existing college magazines and music magazine front covers, content pages and double page spreads. After noting similarities and listing the conventions of a music magazine I analysed two music magazine front covers, two music magazine content pages and two music magazine double page spreads which allowed me to understand and see visual similarities. This process produced many different aspects and showed me a wide range of specific music genre magazines. I did research into demographics & psychographics to see how target audiences were selected using S.E.G and age groups and this proved that the front cover of any music magazine is very important as it portrays to a certain target audience depending on their favourite genre. Also taking into consideration the price and how often magazines are to be published relates to the target audience. I countlessly did many ‘mock ups’ of magazine front covers and contents pages  on Microsoft Publisher and hand drawn drafts to help me use specific programs which widened and generated some of my ideas for my production work which then I posted on to my blog. With all of the market research I did, I posted it onto my blog, countlessly getting feedback from different audiences and my tutor which abled me to create more positive traits in my work also aimed to create a strong visual link with my specific target audience.

 In my Foundation Portfolio I used Photoshop to manipulate my music magazine which allowed me to develop many new skills. In the producing stage of creating my magazine I began to edit specific transitions from Photoshop into my own work. I had not used the software before and was new to everything on it but picked it up well by using the key tools to produce a brief final draft. Photoshop allowed me to manipulate an idea and improve it slightly making a key dramatic change. To achieve a clean fresh look on all of my music magazine pages I had to ensure than each page linked into each other so it appeared a continuous music magazine. By visually noting each page the sequencing of specific items where clear and looked very convincing to an audience.

 

Influential Media Texts

I have chosen these influential media texts regarding particular audiences opinions and values.

What are your first thoughts about the lyrics to this song?
How does this compare to your favourite genre?
What aspects of this video do you like and dislike?

 

What are your first thoughts about this image?
Why and how do you think he is idolized?
What genre of music do you relate this image to?

Audience Key Terms

Qualitative Data - This is data collected through considering why people like a certain music video due to their values and attitudes. It considers why and how someone might like or dislike their product.

Quantitative Data - This data is collected in a more systematic manner, it is less personal and based more around facts and statistics.

Demographic Data - This is used to create a profile of people to market a project to, usually based on gender (due to the different way men and women think), age (due to the products we use when one is young or old) and social class (people can have a higher disposable income).

Psychographic Data - This is used to collect data about an audiences personality, values, attitudes, interests and lifestyles.

Summary of summer work

Over the summer I wrote a brief stating that I am producing a music video, a cover for CD and a magazine advertisment. I have chosen a song and briefly wrote some background information on the band. Also I have written some key information about my selective genre. I have written a few short bullet points on the conventions of a music video. Also I drew a minutes worth of the beginning of an existing music video, frame by frame.

Frame by Frame

 

 

 

 

Conventions

Conventions of modern folk rock music videos.

Cinematography.
- Camera shots that include establishing shot, master shot, medium shot and close up shot. These shots create emphasis on the artits or band members, their emotion and the location which is seen to tell the story. - Camera movements including pan, tracking shot and tilt. These movements follow the band members or artist, possibly portraying signals.

Editing.
- Montage, continuity, transitions, eye line match, match-on-action, shot reverse shot and cut in are all editing techniques that allow changes to happen in, during or after a scene change.

Mise en Scene.
- Props are used to create a specific thought about a particular object of person.
- Costume usually reflects the genre of music and if the music video includes band members or a particular artist this may influence fans on how to dress etc.
- Colour themes and lighting tend to set the mood of a song and create an atmosphere with particular lighting techniques enhancing artists.

Sound.
- Diegetic, non-diegetic and voiceover can all be used in a music video as the lyrics of the song itself or a narritive that may play part in a video.

Folk rock music videos tended to be in black and white but more commanly are now in colour. There are a handfull of special effects often thrown in and most videos tend to include the band members or artist with uses of close ups and long shots.

Chosen Genre of Music

My chosen genre of music is folk rock/indie rock.

Folk rock is a musical genre combining elements of folk music and rock music. In its earliest and narrowest sense, the term referred to a genre that arose in the United States and the UK around the mid-1960s The genre was pioneered by the Los Angeles band The Byrds, who began playing traditional folk music and Bob Dylan-penned material with rock instrumentation, in a style heavily influenced by The Beatles and other British bands.

The Byrd
- http://en.wikipedia.org/wiki/The_Byrds

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Bob Dylan
- http://en.wikipedia.org/wiki/Bob_Dylan

-

The Beatles
- http://en.wikipedia.org/wiki/The_Beatles

-

Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include indie pop, grunge and jangle pop among others. Originally used to describe record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock. As grunge and punk revival bands in the US, and then Britpop bands in the UK, broke into the mainstream in the 1990s, it came to be used to identify those acts that retained an outsider and underground and less testosterone-driven perspective.Indie rock has been identified as a reaction against the "macho" culture that developed in alternative rock in the aftermath of Nirvana's success. It has been noted that indie rock has a relatively high proportion of female artists compared with preceding rock genres, a tendency exemplified by the development of the feminist-informed Riot Grrrl music of acts like Bikini Kill, Bratmobile, 7 Year Bitch, Team Dresch and Huggy Bear.

Bikini Kill
- http://en.wikipedia.org/wiki/Bikini_Kill
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Chosen song and Band

My chosen song is Roll Away Your Stone by the band Mumford & Sons.

Mumford & Sons are an English folk rock band with 4 band members who formed in December 2007. Marcus Mumford (vocals, guitar, drums, mandolin), Ben Lovett (vocals, keyboards, accordion, drums), Country Winston Marshall (vocals, banjo, dobro, guitar), and Ted Dwane (vocals, string bass, drums, guitar).

Mumford & Sons recorded an EP, 'Love Your Ground', and performed in small to moderate venues in the UK and US to expose audiences to their music and build support for an eventual album. Their debut album, 'Sigh No More', was released in the UK and Ireland in October 2009, and February 2010 in the United States. The album reached number one in Ireland, Australia and New Zealand and eventually peaked at number two on the UK Album Chart and the Billboard 200 in the US. The band's second studio album 'Babel' is set to be released on September 24, 2012.

The band gained popularity throughout 2010, performing for larger audiences and making their first network television appearances in the US. On 1 December 2010, the band received two Grammy Award nominations, one for Best New Artist and the other for Best Rock Song ("Little Lion Man"). The ensuing live performance at the Grammy ceremony in February led to increased airplay and popularity for singles from 'Sigh No More'. The band won the ARIA Music Award for Most Popular International Artist in 2010, and the Brit Award in 2011 for Best British Album. Furthermore, in 2011 they received a European Border Breakers Award for their international success.

Mumford & Sons uses bluegrass and folk instrumentation, such as a banjo, upright bass, mandolin and piano, played with a rhythmic style based in alternative rock and folk. The foursome bonded over their shared love of "rootsy" music.

Much of Mumford & Sons' lyrical content has a strong literary influence, its debut album name deriving from Shakespeare's Much Ado About Nothing. The track "Sigh No More" includes lines from the play such as Serve God love me and mend and One foot in sea and one on shore. The song "Roll Away Your Stone" is influenced by Macbeth; the song includes the line Stars hide your fires / And these here are my desires which echoes Macbeth's line in Act 1 Scene 4: Stars, hide your fires, / Let not light see my black and deep desires. In an interview, Mumford was quoted as saying, "You can rip off Shakespeare all you like; no lawyer's going to call you up on that one." Additionally, "The Cave" includes several references to The Odyssey, also referencing Plato's "Allegory of the Cave", from The Republic. More specifically, the song references G.K. Chesterton's book St. Francis of Assisi, in which Chesterton uses Plato's Cave as a way of explaining how St. Francis views the world from God's perspective.

Both "Timshel" and "Dust Bowl Dance" draw heavily from the John Steinbeck novels Of Mice and Men, East of Eden and The Grapes of Wrath. Mumford, in an interview, even compared touring to a Steinbeck adventure: "[Steinbeck] talked about how a journey is a thing of its own, and you can't plan it or predict it too much because that suffocates the life out it. That's kind of what touring is like. Even though there's a structure—you know what towns you're going to, and that you'll be playing a gig—pretty much anything can happen." Mumford also in his spare time runs an online book club on the band's official web site.