Conventions

Conventions of modern folk rock music videos.

Cinematography.
- Camera shots that include establishing shot, master shot, medium shot and close up shot. These shots create emphasis on the artits or band members, their emotion and the location which is seen to tell the story. - Camera movements including pan, tracking shot and tilt. These movements follow the band members or artist, possibly portraying signals.

Editing.
- Montage, continuity, transitions, eye line match, match-on-action, shot reverse shot and cut in are all editing techniques that allow changes to happen in, during or after a scene change.

Mise en Scene.
- Props are used to create a specific thought about a particular object of person.
- Costume usually reflects the genre of music and if the music video includes band members or a particular artist this may influence fans on how to dress etc.
- Colour themes and lighting tend to set the mood of a song and create an atmosphere with particular lighting techniques enhancing artists.

Sound.
- Diegetic, non-diegetic and voiceover can all be used in a music video as the lyrics of the song itself or a narritive that may play part in a video.

Folk rock music videos tended to be in black and white but more commanly are now in colour. There are a handfull of special effects often thrown in and most videos tend to include the band members or artist with uses of close ups and long shots.