Conventions of my chosen genre music video in detail

Conventions of modern folk rock music videos.

Cinematography.

- Camera shots that include establishing shot, master shot, medium shot and close up shot. These shots create emphasis on the artist or band members, their emotion and the location which is seen to tell the story. In the video below there are clear shots of the instruments and the band playing them which is a typical convention. Also medium shots show the lead singer for example, his emotional attraction to what he is singing
- Camera movements including pan, tracking shot and tilt. These movements follow the band members or artist, possibly portraying signals. In the video below pan for example is including to show the viewer the whole band, what instruments they play, how they dress etc. 

Editing.

- Montage, continuity, transitions, eye line match, match-on-action, shot reverse shot and cut in are all editing techniques that allow changes to happen in, during or after a scene change. Having quick transitions but having continuity lyrically help change the atmosphere of the music. For example having a live performance in the video. This could also relate to how the band itself has grown, from a recording studio to a live gig.

Mise en Scene.

- Props are used to create a specific thought about a particular object of person.

- Costume usually reflects the genre of music and if the music video includes band members or a particular artist this may influence fans on how to dress etc. The costumes worn in this video represent the people themselves as an artist. 

- Colour themes and lighting tend to set the mood of a song and create an atmosphere with particular lighting techniques enhancing artists. Having a black and white video does create an atmosphere but also adding different light techniques to alter the white lights do change the mood and draws attention to certain props.

Sound.

- Diegetic, non-diegetic and voiceover can all be used in a music video as the lyrics of the song itself or a narrative that may play part in a video.