Reconstruction of Lana Del Ray - Summertime Sadness

On our first day of the reconstruction process we planned what days we were going to film and at what times (see Production Plan), and then we assigned roles to each of the group (see Deconstruction and Reconstruction of a Media text).

On our first filming day we shot the second scene (30+) of the chosen music video. We spent a good our looking for the 'right' bush/tree to replicate similarly to the one in the original video and then filmed countless shots, changing camera angles and the cast members position.

On our second day of filming we shot the first scene and the third scene. Looking around our college site for parks or woodland areas with many trees was key and we came came across many good angled shots and shot many scenes and trying to get a clear match up to the original video. In the end we focused on a large area and managed to get some very good scenes. For the third scene finding an area to be able to match up to Lana falling in her video and was extremely hard as I (cast member) did not want to injure myself. So we created the first part of the scene between the trees, I thought very well.

On our third day of filming we shot the last scene. Finding 'pretty' gates around our chosen filming area was almost impossible so we did the best that we could and filmed near the college area.

After doing countless amounts of takes for each scene we all sat down around an editing suite and pulled across our film clips onto the editing program. We edited over a couple of days. Then as a group we went through each clip deleting the ones which weren't good enough to be linked together for our final product. Then after added our chosen song matched the timings together and lip sync so our mini reconstruction would flow. Once that was done we then changed the contrast or colour, changed the brightness and tone and finally added a smoke effect to end our reconstruction like done in the original music video.
We then showed our short reconstruction to our class and received some helpful feedback that we could take on board when filming our own music video. 

Conventions of my chosen genre music video in detail

Conventions of modern folk rock music videos.

Cinematography.

- Camera shots that include establishing shot, master shot, medium shot and close up shot. These shots create emphasis on the artist or band members, their emotion and the location which is seen to tell the story. In the video below there are clear shots of the instruments and the band playing them which is a typical convention. Also medium shots show the lead singer for example, his emotional attraction to what he is singing
- Camera movements including pan, tracking shot and tilt. These movements follow the band members or artist, possibly portraying signals. In the video below pan for example is including to show the viewer the whole band, what instruments they play, how they dress etc. 

Editing.

- Montage, continuity, transitions, eye line match, match-on-action, shot reverse shot and cut in are all editing techniques that allow changes to happen in, during or after a scene change. Having quick transitions but having continuity lyrically help change the atmosphere of the music. For example having a live performance in the video. This could also relate to how the band itself has grown, from a recording studio to a live gig.

Mise en Scene.

- Props are used to create a specific thought about a particular object of person.

- Costume usually reflects the genre of music and if the music video includes band members or a particular artist this may influence fans on how to dress etc. The costumes worn in this video represent the people themselves as an artist. 

- Colour themes and lighting tend to set the mood of a song and create an atmosphere with particular lighting techniques enhancing artists. Having a black and white video does create an atmosphere but also adding different light techniques to alter the white lights do change the mood and draws attention to certain props.

Sound.

- Diegetic, non-diegetic and voiceover can all be used in a music video as the lyrics of the song itself or a narrative that may play part in a video.